One page website
Increase conversions on a one-page website, guiding visitors towards your desired goals.
A well-designed one page website is your online storefront, offering a glimpse into your expertise, services, and unique offerings. Even if it’s a one page website, it is a powerful tool to promote your business and brand to customers and the wider community.
One page website
A guide to design a well performing one page website
A well-designed one page website is your online storefront, offering a glimpse into your expertise, services, and unique offerings. Even if it’s a one page website, it is a powerful tool to promote your business and brand to customers and the wider community.
A one page website can have its advantages, and many times when people are looking to have one page website built, they use the word interchangeably with a landing page and a simple web page. But there are some differences, which we will take you through on this page.
Website Adelaide has developed over 500 websites since the beginning of 2012, many of which have been one page websites. To help you choose the best one page website design solution for your business, we have included some comparisons and examples of one page website design and how to structure a one page website to be considered for displaying and ranking on Google.
Design and structure for one page websites
While one page websites visually look very different and are fit for individual business needs, high performing one page websites typically follows a best practice structure, layout, and functionality.
The most important aspect when designing a one page website is ensuring it's informative, engaging, and easy to use.
Following these tips, you can create a one page website to help you achieve your business goals.
Here is a summary of key elements of a structurally sound one page website design.
Header for single page website
- Logo: A large, visually appealing logo should be displayed prominently at the top of the page.
- Navigation menu: A one page website can have a menu and the links in the menu will jump further down on the page to the specific section.
Hero Section
- Value proposition: A clear and concise statement of what your business does and how it can benefit your customers should be displayed prominently in the hero section.
- Supporting headline: A catchy and attention-grabbing headline that supports your value proposition should be displayed below the value proposition.
- Reason to believe: A statement that provides evidence to support your value proposition should be displayed below the supporting headline. This can be a statistic, a testimonial, or a case study.
- Social proof: Testimonials, reviews, and ratings from satisfied customers can be displayed below the reason to believe. This helps build trust and credibility with visitors.
- Call to action: A clear and concise call to action should be displayed below the social proof. This could be a button that encourages visitors to sign up for your newsletter, download a whitepaper, or make a purchase.
Body
- Summary of services and key benefits: A summary of your services and critical benefits should be displayed in the body of the website. This should be written clearly and concisely so that it is easy for visitors to understand.
- Case studies: Case studies can be a great way to showcase your work and demonstrate the value of your services.
- Testimonials: Testimonials from satisfied customers can be a powerful way to build trust and credibility with visitors.
- Contact information: Your contact information should be displayed prominently in the body of the website. This should include your email address, phone number, and physical address.
Footer
- Copyright information: Your copyright information should be displayed prominently in the footer. This should include the year that your website was created and the name of your business.
- Social media links: Social media links can be a great way to connect with visitors and promote your website.
What are the benefits of a one page website?
Have you considered a one page website, here are the key benefits
User friendly
One page websites are user-friendly. Instead of developing a multi-page website with little content where the user needs to click between pages to find information, a one page website is designed so you can scroll down the page to find all the information quickly and easily.
Cost-effective
One page websites can be designed with a menu and are a cost-effective way to get your business online, particularly if you have limited text content. If you are a new business, we can quickly get a one page website online to help build your domain authority and then build out and add new pages as your business grows.
Mobile friendly
A one page website can be an excellent solution for a smaller business, and they are great for mobile phones, iPad, and small touch screen devices. Scrolling is a natural and easy movement on the phone, and around 60% of websites are viewed on a mobile device.
Branding opportunities
Many small businesses use one page websites to establish an online presence. One page websites can be used to showcase your brand and create a strong first impression. This can be done by using high-quality images, videos, and text.
Scalable and flexible
Here at Website Adelaide, every website we design is built to be flexible and responsive. We build WordPress websites because they offer a fantastic platform. We can quickly and easily add additional pages and new content, allowing your website to grow and change along with your business requirements. Once you have a one page website, we can add more pages to help you with SEO or add additional functionality like a shop to enable you to sell 24/7 directly from your website.